Transmedia Design & 360° Storytelling

What is transmedia?

Transmedia storytelling is the unique art of sharing a single narrative or story experience across multiple platforms and multiple mediums using various digital technologies. The goal is to involve and engage the audience. This method provides multiple entry points for various target markets .

…”the art of world-­‐making”, the process of designing a fictional universe that will sustain franchise development, one that is sufficiently detailed to enable many different stories to emerge but coherent enough so that each story feels like it fits with the others”

“There probably isn’t a single reason behind the boom in transmedia narrative. The appearance of more and more interactive media, their capacity to provide more immersive, participatory experiences, along with the demand for new contents from a saturated audience are just a few of the factors that have contributed to the growth of this new method of storytelling.”

Pablo Muñoz, CEO of FCB Spain

“360 Storyweaving — or what the PGA defines as transmedia storytelling … Its’ an esential way to attract and retain audiences and consumers.”

Robert Pratten – Preface “Make Your Story Really Stinkin’ Big by: Houston Howard

If you want to know which generation you belong in, look at your birth year and not your age.
Audiences by generation

Why Transmedia?

MULTIPLE POINTS OF ENTRY

MULTIPLE REVENUE STREAMS

MULTIPLE MEDIUMS

MULTIPLE PLATFORMS

MULTIPLE DEMOGRAPHICS

VALUE PROPOSITIONS

STORY EXPANSION

HIGH LEVELS OF ENGAGEMENT