The Digital Divide amongst African-American Business Owners.

The digital divide has long been a topic of concern, particularly among African American business owners who have struggled to keep up with their counterparts due to limited access to technology and digital solutions. In today’s modern economy, technology and the internet have become critical tools for businesses to remain competitive, reach new customers, and generate revenue. Unfortunately, for many African American business owners, the digital divide has left them at a significant disadvantage.

The Impact of the Digital Divide

According to a report by the National Black Chamber of Commerce, African American businesses have experienced lower levels of adoption of digital technologies than other racial groups. This is largely due to systemic barriers such as lack of access to capital, limited educational resources, and inadequate infrastructure. As a result, many African American businesses have been left behind in the digital age, struggling to compete with businesses that have embraced technology and digital solutions.

The inability to access the latest technologies and tools has made it challenging for African American business owners to attract and retain customers, particularly younger generations who rely heavily on technology to make purchasing decisions. Additionally, many African American business owners lack the knowledge and skills needed to effectively utilize digital tools to grow their business, leading to missed opportunities and decreased revenue.

Statistical Data on the Digital Divide

Data from the Census Bureau’s 2018 Annual Business Survey showed that African American-owned businesses lagged behind other racial groups in terms of revenue, with an average of $71,000 in annual revenue compared to $228,000 for non-minority-owned firms. Additionally, a 2019 report from the National Bureau of Economic Research found that only 42% of African American-owned businesses had a website, compared to 64% of non-minority-owned businesses.

The COVID-19 pandemic has also highlighted the digital divide among African American businesses. A 2020 report by the National Urban League found that 80% of African American-owned businesses did not receive any federal aid during the pandemic, with many citing lack of access to technology and digital solutions as a key barrier to applying for aid.

Closing the Gap

To address the digital divide, it is essential to address systemic barriers that have prevented African American businesses from accessing the latest technologies and digital solutions. This includes providing greater access to capital, education and training, and infrastructure improvements in underserved communities. Additionally, policymakers and technology companies should work together to create programs and initiatives aimed at bridging the digital divide and providing African American businesses with the tools and resources they need to succeed.


The digital divide has had a significant impact on African American businesses, hindering their ability to compete in the modern economy and generate revenue. However, by addressing systemic barriers and providing greater access to technology and digital solutions, we can help close the gap and create a more equitable business landscape for all. By working together, policymakers, technology companies, and the broader business community can help ensure that African American businesses have the resources they need to succeed in today’s digital age.

Author: Bradford D. Smith

Photo by Christina @ wocintechchat.com on Unsplash

The Art of Storytelling: Crafting Compelling Narratives for Your Brand

The Art of Storytelling: Crafting Compelling Narratives for Your Brand

Storytelling has been an essential part of human communication since ancient times. People love stories, and it’s no different when it comes to brand marketing. Storytelling in branding involves crafting compelling narratives that capture the attention of your target audience and connect with them on an emotional level. In this blog post, we’ll explore the importance of storytelling in branding and provide practical tips on how to create powerful narratives for your brand.

Identifying Your Brand’s Story

Before you can start crafting your brand’s narrative, you need to identify what makes your brand unique. What are your core values, and what emotional connection do you have with your target audience? Once you have identified these key elements, you can start building your brand’s story around them.

Knowing your target audience is essential in crafting your brand’s story. What are their values, pain points, and aspirations? Understanding your audience will help you create a story that resonates with them and compels them to take action.

Elements of a Compelling Narrative

Creating a compelling narrative requires several key elements, including relatable characters, a clear plot, a well-defined setting, conflict and tension, and resolution. Your story should have a hero or protagonist that your audience can relate to and root for. The plot should be clear and easy to follow, with a beginning, middle, and end. Setting the scene and creating the right atmosphere is crucial in setting the tone of your story. Conflict and tension are essential in keeping your audience engaged, while resolution provides a satisfying conclusion to your story.

Implementing Your Brand’s Story

Choosing the right medium to tell your brand’s story is crucial in getting your message across effectively. Whether it’s through video, written content, or social media, your medium should align with your brand’s values and resonate with your target audience. Integrating your brand’s story into your marketing campaigns will help you create a consistent brand message across all channels. Measuring the effectiveness of your story is also essential in determining the success of your marketing efforts.


In conclusion, storytelling is a powerful tool in brand marketing that can help you connect with your target audience and elevate your brand message. By identifying your brand’s story, incorporating the essential elements of a compelling narrative, and implementing it across all channels, you can create a powerful brand message that resonates with your audience. Remember that storytelling is an art, and it takes practice to get it right. With the right approach and persistence, you can craft compelling narratives that take your brand to the next level.



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